Postmodernity.

In the video ‘Sky’s the limit by Notorious BIG’ postmodernity is expressed through different ways. The video is about a singer/rappers lifestyle, showing us how they live, what they have and the luxuries they can enjoy. The video uses young children roughly around the age 10/11. It is showing us how the world is changing, and traditions no longer exist, confusion has taken over! The children are dressed in adult clothing in some ways it could be seen as provocatively. It shows them driving in expensive cars, attending nightclubs and living in huge mansions. I think it is trying to show us that children today are growing up far too fast. Their childhoods are no longer existent because they want to become this ‘image’ that is portrayed in videos, magazines and on TV. They want to be older than what they actually are. It shows that there are no more absolutes and no more definite standards. Children cannot understand that these lifestyles are not true reality for everybody; they are filled with images of expensive and fabulous lifestyles that the rich and famous are living. When reality is that not everybody can have this.

Knowledge has now become a commodity; it is like a product we can buy. Notorious BIG is selling his image through this video. His voice is dubbed to be like the child is actually singing. His lifestyle is becoming a product that everyone desires. He has created an identity not through the traditional means of class, gender and ethnicity but through is lifestyle and image. He is known for having the designer clothing and flash cars. It is like you can buy your identity.

They could also be another meaning behind this video. Not that children are growing up too fast and becoming untrue to their age, but maybe that adults behave like children or immature. Do these people feel powerful? Can they get what they want? His image has became a commodity, a product we can purchase. It seems like you can buy an identity, changing who you are to become like somebody else. He influences people to listen to his music and wear his style clothes. Young teens want his lifestyle and are wanting to grow up too fast!